It all boils down to this:
You hire a Realtor® to do the nitty gritty dirty work, which can best be summed up as negotiating with the other party (Buyer or Seller), through their agent, to achieve the very best price and terms for you, the Client.
You expect Protection.
For Sellers, it’s about protecting your equity. Like knowing how to assess the Buyer’s motivation and leveraging that to your benefit. Like knowing, through experience, the other agent’s strengths and weaknesses and using that to your advantage. Like knowing how your loan type affects when you close – if you have an FHA loan, it DOES make a difference whether you close on the last day of one month or the first day of the next month (almost a whole house payment’s worth of difference).
For Buyers, it’s about protecting your investment. Like knowing how to assess the Seller’s motivation and leveraging that to your benefit. Like knowing, through experience, the other agent’s strengths and weaknesses and using that to your advantage. Like knowing how NOT to leave any of the closing costs funds, that the Seller is paying on your behalf, on the table.
You expect Loyalty.
My clients’ interests are placed above all others, including my own. I do not practice Limited or Dual Agency. If a Buyer wants to write an offer on one of my listings, then I do so with them as an unrepresented Buyer. If my client wants to make an offer on a For Sale By Owner, I do so with that Seller as an unrepresented Seller. You should not allow your agent to give away one of their most valuable tools in representing you – that of representing solely your interests and negotiating aggressively on your behalf.
My point of difference?
I have a professional standard that I’ve lived by since my first day in the business: I will never want my client to sell or buy more than they want to sell or buy. I sometimes hear consumers say that they want a “hungry” agent. I believe that an agent who is depending on your sale to make their own mortgage payment may prioritize their interests over yours. A successful, aggressive will better serve you, and keep or put money in your pocket.
I value my past, current and future relationship with all of my clients. I will not negotiate contrary to your best interests, nor withhold information that you need in order to make a prudent decision. You are at the heart of my business. I will never be too busy to provide you with anything other than exceptional service.
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