When I opened my own brokerage in 2013, I wanted to incorporate a tag line into my marketing that would let people know a little about who they were considering hiring as their Realtor® – prior to our interview. The result was:
These are listed purposely in order of importance to me and my business model. So you can imagine how surprised I am whenever a new client says something like, well, “I had to move to Utah to find a job because I wasn’t brown enough to get hired in Texas.” (true story). If my tactful explanation of my business policy, ethics and commitment to fair housing practices isn’t enough of a cease and desist notice, then I respectfully request a release from my agency agreement with my client – Buyer or Seller. I’ve done it. I did it in this case. It isn’t hard. Stand on principle.
In matters of style, swim with the current; in matters of principle, stand like a rock. ~ Thomas Jefferson
Thinking of Buying or Selling? I’d love to help! Click HERE for more info.
Kim Novak, Principal Broker & Owner l Novak Advantage Real Estate
At Home with Diversity℠, Green, Proud to Have Served (801) 726-1443
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